Bra aka iPhone Carrier?

Attention all diva's out there in need of a new place to store your handy iPhones: your bra!

This new fad has to be one of the stranger things I've seen lately. Two entrepreneur business students at the University of Washington developed the device that is dubbed the name the "Joey Bra," in reference to kangaroo's carrying their baby joey's in their pouch. 

The students noted in their website:

"Inspired by UW's vibrant Greek system, JoeyBra was created for women who are constantly on the go and struggle to find a place to put their ID, keys, or phones. From our own personal experience, we know that women hate taking purses to dances, bars, or dance clubs. Leaving these items at home can pose a safety risk, but with JoeyBra women will never have to worry losing or damaging their valuables again."

 Well, you heard it girls, go get ‘em! ;)